The number 13 might be unlucky, but the best social media marketing books on this list are rammed full of hints, tips and golden nuggets.
Better yet, what’s taken them years to learn, you can put to use in a matter of hours.
So what are you waiting for? Get rid of the guesswork and read what the experts have to say…
The Best Social Media Marketing Books
1. Social Media Explained by Mark W. Schaefer
If you want to use social media for business, this book explains how social media can help you understand the market, find and connect with customers and stand out from your competition.
In three short sections, Schaefer covers:
- The need for social media in today’s business world
- Common questions such as why you need social media
- The different platforms available – focussing on the pros and cons for your business.
No, it’s not a step by step ‘How To’ guide but if you’re serious about social media and your business, it’s highly recommended.
Mark W. Schaefer specialises in marketing strategy and social media workshops and is globally recognised as a blogger, key note speaker, business consultant and author.
2. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
No surprise here for anyone who has seen Gary Vee on Instagram, but for me, this is one of the best social media marketing books …ever! You’ll learn how storytelling can help you cut through the noise and be heard on different social media platforms.
An entertaining metaphor for social media posting to sales pitches and calls to action, this book walks you through what to do and what not to do in the world of social media for business.
Named as one of the top 20 people every entrepreneur should follow, Gary Vaynerchuk runs a consultancy agency – VaynerMedia – where he works with companies on their social media strategy and content. Plus he’s a top author and entrepreneur.
3. Everybody Writes by Ann Handley
Offering expert insights and guidance on how to create, produce and publish great result-getting content – Handley focuses on the scary reality that in today’s world, everybody writes. In this book, you’ll find how to stand out from everyone else and write better, giving your business the chance to thrive.
Handley is recognised as the most influential woman in social media and one of the top female bloggers.
4. Dotcom Secrets by Russell Brunson
‘The Underground Playbook for Growing Your Company online’. Getting traffic to your website or converting traffic on your website will be the least of your worries after reading this book. Brunson provides the funnels and sales scripts then teaches you how to turn traffic into customers.
With over 10 years in starting and scaling companies online, Russell Brunson created DotCom Secrets to help people start and grow their company online.
5. Expert Secrets by Russell Brunson
The second of Brunson’s books on the list… The Underground Playbook for Finding Your Message, Building a Tribe and Changing the World. In this book Russell teaches how to put your expertise into action and help others achieve their goals.
Expert Secrets teaches you how to become a leader, build a mass following and share your message online.
6. Likeable Social Media by Dave Kerpen
A big part of engaging with customers is how likeable you are. And the more people like you, the more they will spread the word about your business. Seems simple, right? Sure.
In this book, Kerpen uses tonnes of case studies from current social sites to teach how word of mouth can be used to skyrocket your growth by listening to your customers and giving them exactly what they want, in a way that keeps them coming back for more.
Kerpen is the CEO of Likeable Local, co-founder of Likeable Media, entrepreneur, author and speaker.
7. Youtility: Why Smart Marketing is About Help not Hype by Jay Baer
Youtility focuses on the importance of providing value to your customers above and beyond just helping them out. Baer teaches the difference between selling a product to a customer and selling a solution to them and how the latter can build those life long relationships and loyal customers.
Bear has helped more than 700 brands improve their marketing strategy and his Youtility framework is now an integral part of the marketing framework in some of the world’s leading companies.
8. The Power of Visual Storytelling by Ekaterina Walter & Jessica Gioglio
In the age of Facebook, Youtube, Instagram and Snapchat, people spend way more time on visual platforms. So to attract and keep hold of those customers, you need visuals. This book teaches how to grow your business and strengthen your brand using photos, infographics, videos and other popular media. Plus, it teaches the right way to implement these to drive up engagement.
Ekaterina is a well known international speaker and author and has won a number of social media and marketing awards for her work.
9. Platform: Get Noticed in a Noisy World by Michael Hyatt
The two key elements to selling online is having a product and having a platform to sell it on. In this book, Hyatt teaches how to do both and successfully grow your business.
Then, he shares the secrets of successful authors, entrepreneurs, public speakers and other successful businesses who are cutting through the fog and winning customers. If that wasn’t enough, Hyatt goes on to teach how to build a platform and even how to monetize it.
Hyatt writes for a top 800 blog and his own blog gets more than 1 million views per month.
10. Epic Content Marketing by Joe Pullizi
I know that this has been left for number 10 but this is another one of the best social media marketing books ever! Joe Pullizi is amazing at what he does. And he’s amazing at showing you how to do it too!
Customers don’t care about mediocre content – they want the good stuff. And that’s where this book comes in. Pullizi teaches how to draw customers in by creating content that they actually want to engage with.
This book takes you through the steps of how to create content that tells your customers to act without actually telling them what to do. With case studies from some of the world’s biggest companies, you can see the steps in action.
Pullizi is one of the world’s leading experts on content marketing and writes for one of the most influential content marketing blogs.
11. Audience: Marketing in the Age of Subscribers, Fans & Followers by Jeffery K. Rohrs
A business needs an audience to survive – some don’t realise the importance and often treat it as an after thought. Rohrs shows that by building an audience using media you’ll not only increase sales in the short term but also build lifelong loyalty.
12. The Art of Social Media by Guy Kawasaki & Peg Fitzpatrick
Social media is a key platform which can make or break your business when it comes to promoting. If you don’t have a social media presence, then you’re missing out big time.
This book takes a step by step approach to show you a bottom-up method to create a social media presence. From creating a profile to attracting more followers and integrating social media with blogging, this book sets you up with all the tips and tricks you need to establish yourself in the social media world.
13. Optimize by Lee Odden
If you’re looking to increase online performance then practical planning and creative content marketing is exactly what social media doctor ordered.
This book explains how to create a blueprint for SEO, social media and content marketing strategy. Plus, discover which tactics will produce the best results for your business and develop guidelines, processes and training to scale online marketing success.
Lee Odden is an active international speaker and publishes one of the most popular marketing blogs on the web.
So… there you have it…
The Best Social Media Marketing Books
My advice to you is: Click through to your favourite book (which will take you straight to Amazon) and hit Buy Now. Trust me, if you put their advice into action, you’ll more than earn back the cost of the book – maybe 2, 5 or even 10x the cost. And on that note…maybe pick up more than one ;).