In the last part of this, I showed you how to make the first part of our viral system.
I told you why this strategy is worth it’s weight in gold. What the two methods for finding your niche’s top influencers are (one paid, one free).
And, I told you what the main ingredient was in all of this.
But, before we go any further, you need to make a decision. And that decision is all about your goal for this whole strategy.
Do you want more leads?
More traffic to a blog post? (Which needs to have an offer in it somewhere in order to have a chance to bring money back to you!)
Whatever your goal is, there’s one type of page that stands above all others.
Do you know what it is? Aha! Maybe I’ve caught you out this time. No worries.
The best page to do this with is…
A Squeeze Page (With A Freebie On It)
People like free stuff…and…an email address is worth money to you. How much money you ask? Well, that depends on some “stuff”.
“Stuff” like, how active they are, how much they like to spend online, how they feel about you, your product, your company, etc, etc, etc.
The point is: By having their email address, you have a way to reach out to them – which means you can promote offers to them regularly (in between providing value), and hopefully start to see regular income.
You see, trying to make a sale at the first hurdle is suicide most of the time.
These people don’t know you…and…unless you have something exceptional to offer, that you know they want…you might be left disappointed.
But with a freebie, your conversion rate is going to be way higher. Plus, if they’ve given up their email address, they’ve made a micro-commitment – which makes it slightly easier to make a sale afterward.
So, if you know what you’re doing, that squeeze page just became the front cover of your sales funnel. Sweet.
(Remember to always test your squeeze page several times before you drive traffic to it. Otherwise, you could be missing out on potentially thousands of leads…and…thousands of dollars!)
Now, let’s see, where should I start with Stage 2? I know, how about this…
The Battle Plan
Alright, your mission today is simple: You’re gonna send out some direct messages. (Here’s all you need to know about how to direct message on Instagram!)
But before we get to that, we need to talk about a couple of things that I didn’t reveal in the last post.
The One Thing You Should Do With All Of These Names To Almost-Guarantee You Don’t Waste A Single Dollar
It’s simple. You head over to Social Blade and you plug each name into the search bar. (Make sure you have changed the drop-down menu to Instagram.)
Then, hit detailed stats and check for positive, consistent growth.
That’s all you need to see to give that Instagram account the green light. (Update your spreadsheet with the average followers per day – you’ll see it at the bottom of the detailed stats page.)
What’s a red light? What should you be seeing to stop you in your tracks and remove that name from your list?
Well, let me put it this way – if you see mostly negative numbers, then huge spikes of hundreds, or even thousands of followers per day.
That’s a red light.
And here’s why:
That usually means the page owner is buying fake followers that trickle away every day…because…Instagram hates fake spam accounts, so it removes them. But, the problem is, when the owner gets a little more money, they buy more…and more…and more…until they end up on some poor guys shoutout wish-list (right now, we’re the poor guys)!
So, like I said…
You need to avoid these accounts like the poison they are.
Anyway, actually following that step will guarantee you don’t spend your time chasing up the reasons why your shoutout didn’t work!
Now, what? Hmm let’s see.
How about this time I actually tell you about:
Step 2 of The Battle Plan
Okay, you need to reach out to the list of pages we found in step 1…and…ask them first, if they offer shoutouts at all. And second, what their rates are.
(Be friendly when doing this!)
Remember, there’s always room for negotiation. The price they tell you is not set in stone…at all. It’s more than likely they’ve made it up on the spot, or looked at what everyone else is charging and they’ve settled on the same.
Either way, it’s flexible.
Now, that doesn’t mean I’m telling you to go in there, listen to their price, laugh at it and ask for half price. No.
What you need to do is, be tactical.
If you offer a product or service they might benefit from, you could offer them an exchange…
Or, you could be honest with them and tell them if all goes well then you’ll be a “regular buyer”…
Or, you could even wait until you have the lowest offer in that size range (say the range between 400-425k – assuming they’re equal on engagement too) and take that offer back to all of the other pages as a “bargaining chip”.
However you want to negotiate, the key thing you need to do is…never agree to their initial price. The chance is, because it’s your first time in through the doors, they’re gonna treat you like a sucker.
You see, most people value instant reward over long-term customers. So they’d rather take an extra $50 from you right now, than give you $50 off and trust you’ll come back to them again and again. But listen, that’s not a worry for you anymore because you’re one step ahead of them now!
Having said all that: NEVER get aggressive if they refuse to budge on price. Just make a note in your spreadsheet that they won’t negotiate and move on.
Once you’ve got all of your replies (wait a couple of days and give everyone chance to actually get back to you), update your spreadsheet with prices…and…for extra points, response times – a simple “fast, average, slow” is enough.
What next? Well, now we have to tackle the hardest part of this whole strategy…
Deciding Who To Pay…And How Many To Pay
My answer to this one is probably going to be little help because…I don’t know what your situation is.
You should pick out as many as you can comfortably afford. But remember, if everything goes right, you won’t need to dip into your own pocket again – next time you’ll use the profit from this time.
And that’s the beauty of this, you only “risk” money the first time. Every time after that is working out of the money you’ve already earned!
Now, I want you to send another message back to your chosen pages detailing what you want from them.
This should include the URL you’ve chosen for your goal (we talked about this at the start)…
Plus the amount of time you want your shoutout to be active for…hint: more is not better on this one…
And finally, when it should all go down.
In fact, I wasn’t going to include this but what the hell, we’re all friends here, right?
Here’s what I send:
Something along the lines of:
- I want both a post and bio link shoutout
- Lasting 3 hours or less
- To be posted at 7pm on Wednesday
Each line of this little template is packed with hidden power. You see, there’s a reason for each one…and…each bullet point aims this whole plan at almost-guaranteed success.
And don’t worry, in the next post you’ll find out: What each means…how to inject that same power into your own system…and more.
To give you a bigger sneak-peek into next weeks post – you’ll find out:
- How to 5x the power of the bio link you use on the shoutouts
- Why paying extra for a bio link shoutout is the ONLY option – and why anything less is almost-certainly going to reduce your results to dust!
- The “sweet-spot” of the shoutout window – this will stop you from wasting money on “dead-time” where your post isn’t even being seen.
- The one question you should be asking every page owner to guarantee the best result…and…how to use one sentence in that message to make sure they tell you the truth! (Without trying to charge you extra!)
P.S. If you want to find out how to 5x the power of your bio link before the next episode, you can find out by clicking that link! Trust me, you’re gonna want to do this on your own bio as soon as possible, even if you don’t do it in the shoutouts!