3 Reasons You Should Use Hashtags On Instagram


I know, I know, you’ve heard it a thousand times… Hashtags are super important – they can help you grow your Instagram, get more customers, share your message etc. etc.

Well… that’s all true. Hashtags can do all that if you use them… And I’m going to talk you through 3 ways in which they do just that…

1. Using Hashtags In Your Business

Hashtags are the easiest way for people to find your business or brand online. Whether you use a bunch of relevant hashtags or your very own personalised hashtag, anyone searching for them will be directed to you. Think of it as targeting the people who you want to follow you or buy from you.

It’s a good idea to create your own hashtag for your brand or business and to get your followers using it – the more times it’s used, the more it will be seen and when people are searching for similar hashtags, it could appear as a suggestion… and the loop continues… The more the hashtag is used, the more people see it, the more likes and follows etc.

You can also use hashtags to find out what competitors are up to and nip their growth in the bud.

Wait, what?

Yup. Find one of your competitors and look below their post to see what hashtags they are using to attract their customers. If their hashtags are totally different than your then there is no way their customers will find you. So mix up your hashtags and give theirs a whirl.

2. Visibility

When you use a hashtag Instagram sorts your photo and files it under that specific hashtag, so whenever anyone searches for that specific hashtag, your post will be there. So this goes without saying but the more hashtags you use, the more ‘sections’ your post is filed under so the wider the audience that will see it.

If you don’t use any hashtag then the only place people can find it is on your profile. And if you don’t have many followers (and never use hashtags), it’s pretty unlikely that people will come across your profile and scroll through your posts.

Add a hashtag into the mix and watch the magic happen.

And of course if people search for a hashtag and find your photo, there’s the chance that not only will they like it but they might click onto your profile and if they like what they see, give you a follow.

So long story short… Hashtags = Likes + Follows + Growth

3. Engagement

Everyone wants engagement right?

Yes! And hashtags are they key to super charging your engagement and sky rocketting your growth.

A study in 2014 said that using at least one hashtag on your post increased engagement by 12.6%. Pretty decent, yeah?

Well… 3 years later and a study done by Agora Pulse showed that using hashtags increased engagement by 70.14%.

Now if that’s not a jump in engagement, then I don’t know what is.

But the numbers don’t lie… so get hashtagging!


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