Your first post on Instagram is frickin’ important.
In fact, your first 20-30 posts are frickin’ important.
So important that your growth can either snowball…or…melt?
(I don’t know – it sounded cool in my head)
Anyway, let’s take a look at what you can do to improve your chance of hitting the ground sprinting.
Your First Post On Instagram Should Be Very, Very Good
“What’s very good?” I hear you whisper.
Well, that kinda depends on what type of Instagram account you have.
There’s only 3 main types:
- Fan Page
Each is probably going to have a different content type. Buuuut there will be some things in common. Just to pick out a few, I’ll cover quotes, videos and normal photos.
If you have a personal account, or a business account where you’ll be taking photos, then this is your time to shine.
I might not need to tell you this but…
Your photos need to be awesome.
And when I say awesome, I mean they’ve gotta tick a few boxes before your little finger even hovers over the post button.
Here are your boxes:
- Is it high quality?
- What about blurriness?
- Is there a “point” to the image?
- Can you write a good caption for it?
- Do you have the perfect set of hashtags for it?
- If a customer saw it, would they be impressed?
- Would YOU like/comment on it if it was someone elses?
- Have you used one of the Instagram editing apps that we recommend?
Thinking about those things before actually choosing your first post on Instagram will massively impact your progress. For the better, obviously.
Ah, Instagram’s signature type of content.
Instagram is great for a lot of things and quotes come pretty close to the top…so…I wouldn’t blame you at all if you decided to make your first post on Instagram a badass quote.
Why? Cos’ everyone loves ‘em.
Seriously. Aside from celebrity selfies, the stupid shit the Kardashians pull and…semi-naked girls…quotes pull in the top spot for engagement.
(They’re slowly losing their charm in favour of videos but there’s still a lot to gain from them.)
So, how do the professionals create these epic looking quotes?
On a desktop you have:
- Canva (easy and basic)
- Photoshop (hard and advanced)
- Quote Templates for Photoshop (easy and advanced)
On mobile you have:
Use any of those in combination with some kick-ass quotes and you’re onto a winner.
The new dog on the block.
Instagram keeps increasing the length of time for a video (it’s now a full minute). Now, I don’t know about you, but that tells me they like ‘em!
So, your best content plan WILL include videos as regularly as possible. Don’t go overboard and post them for the sake of it, but if they’re relevant – go wild.
If you’re looking to use other people’s videos on your own page, that’s cool, just make sure you give them full credit in the caption. (Tag them for added peace, love and fistbumps.)
You can repost videos using any of these apps:
- Repost For Instagram
- Others that do the exact same job
There’s not really much else to say about videos other than, like always, make sure they’re high quality.
Say it with me: “I promise to make sure they’re high quality.”
Oh and by the way, if you want something to make you feel better about all this first post stress…
Here’s The First Post On Instagram…Ever!
Seriously…this was the first ever post and it came from none other than one of the founders of Instagram: Kevin Systrom.
In his caption he simply said that the picture was taken at a taco stand in Mexico.
It’s crazy to think how far Instagram has come since then…but…this can serve as a little bit of a reminder that, even the founder of Instagram had to start somewhere. And his wasn’t exactly a professional shot that had been edited, re-edited then filtered 11 times in a rainstorm.
You get the point. Go and do.
“That’s All Good But Where’s Ma’ Growth Hacks”
Look, everyone wants to grow quickly. I get it.
But trust me when I say this. Growth hacks wont do anything for you unless you have 10-20, professional-looking, consistent, themed posts on your page. So…
Handle that first. Then we’ll talk growth.
P.S. – If you’re just starting out, it’s probably a good idea to check out my post about getting your first 500 followers on Instagram.…and…be sure to head over to our tools page, fly down to the bottom of that page to where the social media marketing books are stashed and take a look through them. If you think any of them will actually benefit you then click the button below each one and you’ll be taken over to Amazon.